Measuring attention
Science applied to consumer insights
We have more than 18+ years of professional experience in Market Research Studies and Consulting.
18 years of experience
Eye tracker born's
2004Multiple Biometric tools
2009Eye care
2012Attention computing
2015Remote Eye Tracking
2020Attention coefficient k
2022Images
- High resolution ADs
- The images are adjusted to the screens of the participants.
- Social mediamockup
- Website mockup with digital advertising
- Floating pop-up banner mockup
Videos
- High resolution AD commercials
- In addition to eye tracking emotional states can be obtained (Joy, surprise)
- YouTube simulations with controlled situation.
- Stories of nets and reels.
Images
Videos
- High resolution ADs
- The images are adjusted to the screens of the participants.
- Social mediamockup
- Website mockup with digital advertising
- Floating pop-up banner mockup
- High resolution AD commercials
- In addition to eye tracking emotional states can be obtained (Joy, surprise)
- YouTube simulations with controlled situation.
- Stories of nets and reels.
CASE STUDY
20 participants from Chile, who consumes beer was selected to participated in this eye tracker online research. They have to solve, several tasks of purchase decision between tree famous beer brands.
Corona is the product that best stands ou tduring the performance of the task.
This has greater visibility, 58% of the participants managed to see this product at least once and the time spent was 0.62 seconds, which means that this product can be remembered more easily. The product that, after being seen for the first time, the participants clicked the fastest corresponds to Stella Artois. Of the three products evaluated, although it was not the fastest to see,it is the one that takes the least time to identify and click.
Ready to Take Neuromarketing Research Application and Development to the next Level?
A revolutionary service that combines science, biometrical tools and consulting services applied to marketing strategies and consumer experience.