Welcome to The House of Neuro

 A revolutionary service that combines science, biometrical tools and consulting services applied to marketing strategies and consumer experience. 
We´ve been working in the field for the last 15 years developing methodologies ​for our clients around the world. 
Nowadays, ATTENTION is the currency for any product or service!

Why you should work with us?

• Because it´s time to update your research tools
• Because timing is key in today's marketing strategies and we are fast
• Because you need to understand your clients from another point of view​​
• Because we can do it all including worldwide online panels
• And… Because already 8 of the worlds top 10 agencies work with us

What does this mean for your clients?

​We have noticed that clients work with us for a lot of reasons, some are:

• Utilize the top of the line neuromarketing technologies to do brand knowledge and customer response research
• Increase product sales by having science on your side
• Analyze you and your customer marketing strategies, by using scientifically proven data
• Give scientific support for the ideas behind creativity​ and innovation

And in reality ‘context’ is often the most important thing in determining how people think, behave and act”. 
- Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

All the ​Tools you need in one place

Eye Tracking
How your campaign is observed is key when making decisions of high impact.
But, Eye Tracking is much more than meets the eye. This tecnology measures attention, visibility, focus, pattern of interest and confusion, and more ...

K coefficient
A metric created by Dr. Duchowski, that allows us to understand the attentional concentration and interest in the stimuli elements.

Facial Coding
Measuring expression helps us to understand what potencial customers feel when looking at your communication stimuli.

• Emotional impact and arousal
• 7 types of emotions
• Our exclusive metric “Frustration”.

Methodologies

IAT/IRT
Implicit Association Test / Implicit Reaction Time
This type of test measures the strength of associations between concepts or brands and evaluations or stereotypes in the customers mind.

Salience
How quickly is your product or brand recognized?
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Price elasticity
​Does your product or service has room to move the price? 

Some of our customers ...
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